Well Cool Clothing was inspired after one of Kirsty's sons needed acute and ongoing medical care when he was younger. When he was sick or needed to get changed, she had to wait for a nurse to disconnect his IVs from a pump and thread them through his sleeve, leaving him exposed and vulnerable. It was also time consuming for the nurses. He was frequently woken up at night for clinical observations as his regular pyjamas had no access. He also hated the Hospital Gowns. 

First samples were trialled at Helen & Douglas house, the UK’s first hospice. The feedback was not all good, but it was pivotal in moving forward. These early samples were very different to the Well Cool range today! New designs were made and she approached Great Ormond Street Hospital. They were rejected via Infection Control. Following further liaison and modified design, they were resubmitted, approved and went on sale in 2017. A new streamlined children's range was launched in 2023 following a trial on the wards at Great Ormond Street in 2022.